Do you equate the ‘consumer digital experience’ with an easy-to-navigate website and online services—such as scheduling and payments? If so, you’re on the right track to understanding the broader, all-encompassing role digital capabilities will have in transforming how payers and providers engage, support, and service their members and patients in the near future.
We’ve begun laying the foundation that will transform how consumers choose and experience healthcare. It began with researching member and patient needs and wants, then marrying them to existing digital capabilities, or creating new ones, to deliver a seamless, consumer-centric journey. Learn more about what we’ve discovered, and what the future consumer digital experience will look like, in our Healthcare Consumer Insights report.